"On the question about digital expansions within the Sports label based on what we've been able to do with Ultimate Team, we're certainly looking at that as an opportunity in our other sports, but not just limited to our sports," EA labels president Frank Gibeau told investors. It sounds as though it could compliment more traditional DLC. And by the end of March, EA expects FIFA digital sales to be $100 million - "principally" from FIFA Ultimate Team, according to Seeking Alpha's transcript.įIFA Ultimate Team's micro-transaction success means EA is looking at spreading the idea to other sports games and beyond. Now for the new stuff: FIFA 12 Ultimate Team has, as of the end of December, made EA $39 million. The numbers were correct, but old - accurate as of the end of September. Update: Due to an transcription mix-up, we based the original story on EA's Q2 earnings call.
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